for: IDCA

the Aspen Conference [+]
The International Design Conference in Aspen is a major annual design event. M-A-D created the identity and all communications materials for the 49th conference: Design.Digital: The House, the Mouse and the City. Our aim was to create an identity and design vernacular to express the intersection of architecture and internet. "Technomad", Mouse, House and City icons inhabited the conference designs as if these were part of an integrated (even if only temporal) urbanity. The logo emphasizes the importance of integrating technology and human factors. Design.Digital had a record attendance.

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IDCA design system by Erik Adigard
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